CREATIVE THAT GRABS ‘EM BY THE COLLAR

Assertively anti-slop brand positioning, strategy, and visuals for online service providers, consultants, and coaches ready to run their corner of the industry.

Grab the FREE Mini Money-Makers Workshop

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Hungry for new clients + customers this week?

Snatch up my 30-minute workshop below:

  • "One of the best investments I've ever made in my business — and I have made A LOT!"

    —Shannon Matson (CEO, The Social Bungalow)

  • "I am so relieved, Hillary. I know if people land on my website and read the positioning copy you wrote, they're gonna want to work with me. You truly have a gift."

    —Melissa Vaughan (Psychotherapist)

  • "I did everything [Hillary] told me to do and it all worked!"

    Shanny Fitzgerald (Copywriter, Wild Spark) — Public

  • "The investment I made with Hillary continues to pay off."

    Rachel Anzalone (CEO Advisor)

  • “[Hillary is] lightning in a bottle. She has an uncanny ability to (almost immediately) identify your natural strengths and then force you to shout them from the rooftops, so that everyone in your industry knows that's your thing."

    Miranda Rodruigez, Marketing Uninhibited

  • “[Since the rebrand], Q1 was 2.5x than last year, and I sold out my first ever retreat in three hours.”

    Courtney Townley, Coach for Mid-Life Women

  • “She's brilliant in seeing me, the real me, and helping me come up with a concept that deeply resonates with me and with others.”

    Jess Lackey, Deeper Foundations

Becoming incredibly compelling (and invested-in) online isn’t what you think.

It’s never been about becoming the mouthiest, the fanciest, or even the smartest in the room.

To truly move the needle, you’ve gotta get into the guts of what you do phenomenally well for who, how, and why…

… And leverage that into a sharply-positioned brand concept that focuses and fuels you.

(And, ahem, actually works strategically, in a way perfect customers can viscerally feel, and get furiously excited to experience.)

That’s what keeps you consistent, and gets your message, mission, and offers moving in the same direction long-term.

But at your level?

Making that shift is easier said than done.

Because you’ve probably been:

So focused on actually delivering great work, your own brand has taken a backseat, and is currently a pile of “tweaks” and half-forgotten “updates” you’ve made over the years.

(Now, you’re watching more cohesive, less-experienced, competitors gobble up your market share.)

Creating content and showing up as much as you can, but after all these years, you’re feeling pretty scattered.

(That’s OK! Testing ideas in public is good!

Buuuut less good if those ideas never evolve into something solid.)

Wanting to be known for YOUR THING for ages, and commit to core frameworks and tools you can teach, speak on, and sell easily… but so far, that big idea has stubbornly refused to crystalize.

(And the courses and consults you’ve tried to suss it out have been helpful… but not quite right.)

Say it with me now:

You’re too close to what you do well to truly see it clearly.

Because your talents just feel like second nature, and your results-driven approach just feels like “what needs to be done”… so the brand-able, bank-able stuff that makes you exceptional flies right under your radar.

That’s where I come barreling in like the Kool-Aid man.

Helping you drill down into (and brand the hell out of) the core concepts that cement your place at the top of your industry is the job I do as well as you do yours.

Let’s begin.

I’M HILLARY PRESSWOOD

brand positioning strategist and creative director.

Since 2011, I’ve eaten big ideas for breakfast

(and lunch, dinner, and dessert.)

Owning the intersection of rock-solid strategy and scroll-stopping creative has been my bag since 2011.

(I was a copywriter back then, and some of my clients still use what we worked on, 15+ years later.)

But, much like yourself, I knew my brain was built go even bigger. 

So I famously retired from copy in 2020, and stepped into positioning strategy and creative direction that blended high-concept visuals with high-impact messaging, IP, and offer flow.

I spoke on stages. I led retreats. I taught audiences big and small, online and in person. I popped onto podcasts all over. I directed some truly iconic photoshoots.

I’m proud to say: brands, businesses, and entire categories shifted as a result. (Both mine, and my clients’ and students.)

Then for two years, I put my whole biz on ice to pursue a new challenge: stepping into an in-house executive role to further hone my sales, marketing, and creative chops at scale inside a multi-seven-figure engine. 

But, inevitably, the entrepreneurial itch returned.

Now,
I’m back, baby

(Though forever retired from copy. Sorry! ;))

And you and I

should really get to work.

COOL STUFF MY TEAM AND I MADE ALONG THE WAY

  • Marisa Corcoran

  • Cecelia Mandryk

  • Courtney

  • Grounded Growth Marketing

  • Carly - Wholeco

  • Christina Torres

  • Tricia Lanette

  • Sarah Dobson

BOOKS ARE CLOSED

GET ON THE WAITLIST FOR 2027

BOOKS ARE CLOSED GET ON THE WAITLIST FOR 2027

Ready to work together? 

My books are currently closed ‘til January 2027. 

But you can get on the waitlist right now, and be the first to know when I throw my doors back open:

Creative Direction for your Rebrand

Want to be “that brand” in your industry, with fiercely loyal customers who’ll buy — and love — everything you’re selling? Let’s develop buildable, bankable concept that gets you there.

Get on the waitlist for 2027 contracts below.

Double-Down Deep Dives

[60-minute strategy sessions]

Standing at a fork in the road with your business?

Figure out what to ditch, and what to double down on, in your current offers suite or big idea direction — in an hour flat.

Get on the waitlist for 2027 contracts below.

Power Play Positioning

[VIP Days]

Tie all your big ideas and offers together under one roof, and update your brand message accordingly, so you can get in, get it done, and get to selling more sooner. (No visual rebrand necessary.)

Get on the waitlist for 2027 contracts below.

Fractional CMO + a La Carte Services 

Available for select established clientele only, by request.

Get on the waitlist for 2027 contracts below.

Get on the waitlist, and be the first to hear when I’m back in January 2027.

BOOKS ARE CLOSED

GET ON THE WAITLIST FOR 2027

BOOKS ARE CLOSED GET ON THE WAITLIST FOR 2027

Great ideas like yours deserve legs.

Luckily, I’ve got a few to spare. 

Get in touch!